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Education of clients is essential


I enjoyed Mr Rotherham's fantasy civil engineering story (NCE last week). So all we need to do is tell everyone how good we are, put our rates up and all will be well.

My experiences in the real world tell me that currently after steps one and two, the client goes down the road to someone else who will do it cheaper, and he always seems to find someone.

I think that we all recognise what the final requirements and objectives are. It is the first step towards achieving these that seems to baffle everyone in this industry. Whoever comes up with the answer to that will deserve our honour and admiration for ever.

My own belief is that Mr Rotherham is right and the answer lies in the education of clients and that is where all our efforts should be directed. It seems pointless to address lack of supply and other issues until this one is sorted, for if we cannot sort this, many of us will not survive to care.

A D Murray (M), admurray@knightpiesold. co.


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