The scheme, launched today, would add a 10p deposit to standard botled drinks prices, which could then be redeemed when the bottle is returned to the retailer or recycling point.
CPRE argue that manufacturers and retailers would benefit through the sale of the returned bottles for recycling, and less taxpayer money would need to be used for street cleaning.
However, waste minister Joan Ruddock claims that the scheme would not be economically viable. She commented that while the plans would not necessarily be ruled out for the future, implementing these plans at the moment would not be justifiable.
CPRE claims that the average household disposes of roughly 500 bottles, of which only 150 are recycled. The remainder end up discarded on the street or going to landfill.
Several other nations already have similar schemes in operation including Germany, Sweden and the US.