WELL OVER 200 local government engineers packed the ICE's Great Hall last week to hear a cross-section of experts explain the problems and offer solutions to the capital's traffic problems.
Market research manager for London Transport, Justin Guttman described the huge task ahead of persuading Londoners out of their cars. Currently 63% of all trips in the greater London area are made by car, with 20% by bus and only 9% by Underground. Guttman spoke of the need to target particular market segments.
'People who use the Tube to go to work don't use it to go out in the evening as a family. It's seen as difficult and unattractive,'
Bus priority manager for London Transport Buses Noel Newson reported rising bus passenger levels but said more work was needed to give buses priority in the capital. 'Passenger journeys have increased to 4M a day, the highest level since 1978. Bus kilometres operated/day is at the highest level for 30 years. But traffic speeds in London are still falling despite over 500 bus lanes now operating.'