Community is the new watchword for websites, according to TPS Consult managing director Steve Jessup.
Gone are the days of simple online company brochures.
Instead, website visitors expect some interaction if they are to become potential clients - and this is just what Jessup hopes to provide with the launch of the company's 'second generation' community website today.
Jessup explains that the 'community' idea was the result of inhouse discussion about company brand. Together with brand management firm Brand Associates, TPS Consult - the professional services arm of Carillion - decided that brand is no longer just a logo, but rather a whole ethos - something that was not reflected by the website.
Jessup says, 'We didn't just want another online company brochure for customers to come and see.'
The website now offers a new service to four different types of site visitors, whether they are clients that either commission a project or represent the end-user, of developers such as consultants, contractors or project funders. Each can access their own 'world' to read about the latest developments within their field, hundreds of case studies or job opportunities.
'It's a fantastic chance for TPS Consult to give clients a view of what is going on in their particular world, whether funder, occupier, developer or contractor, and a chance for them to view what has been learnt on relevant projects, ' says Jessup. He adds that visitors can also pose questions online to TSP Consult staff for a truly interactive educational experience.
Jessup adds that the question and answer facility is not just a visitor service however - it also gives TPS the vital opportunity to learn more about the challenges that clients face, and subsequently adapt.
The site also has links to information sharing software that has created a member-only area known as 'Pulse', designed for TPS Consult's actual customers.
Here they can access real time information about the project or scheme they are involved in without having to leave their desks.
'They can view time programmes, drawings. . . in fact any information that is available about the job, ' says Jessup.