The ICE is stepping up its popular This is Civil Engineering awareness campaign ahead of the General Election.
The campaign will demonstrate the positive impact civil engineering has on people’s lives and show policy makers why they should commit to investing in infrastructure.
The campaign, originally launched in 2012, involves displaying This Is Civil Engineering banners on a wide range of infrastructure construction projects across the country.
The re-launched campaign will use new banners that make a clearer link between the work taking place and the positive impact it will have on communities and quality of life.
For example, they will show how a new water treatment works will ensure drinking water has been cleaned and filtered, or how a programme of works at a railway station will help prevent delays to journeys to work. Digital mediums such as Twitter, Facebook, LinkedIn and Instagram will also be used to reach the wider public and other stakeholders.
The campaign will be relaunched between 13 and 24 April - just before the General Election on 7 May. The ICE wants projects across the country to take part by displaying the new banner and helping to raise awareness of the profession and its role in society at this critical point in the electoral cycle.
Projects or schemes can be visually impressive, socially significant, still under construction or about to be completed or opened. Bespoke banners are made depending on the type of project and all will include logos of the companies involved.
- To get involved with the re-launch fortnight, send as much detail as possible about your project, including its location and a phone number and email contact details to firstname.lastname@example.org by Friday 27 March. Project teams will then be contacted by the relevant regional ICE office and provided with more details.
- The This is Civil Engineering re-launch forms part of ICE’s wider Commit to Infrastructure General Election campaign. Follow ICE on Twitter at @ICE_engineers and get involved with the debate by using the #Commit2Infrastructure hashtag.