Resembling a can of ham sat on its end, the 90m tall building proposed by developer Targetfollow may not be the tallest of the new bunch of towers planned for the City, but what it lacks in height it makes up with simplistic individuality.
The new tower will provide 18 floors of office space above two floors of retail outlets and reception areas.
The scheme was devised by consultant Foggo Associates who provides architectural services, structural engineering and cost advice.
The developer has recently sought planning permission and a decision is hoped for by October.
The 24 storey building will neighbour the SwissRe building, known as the Gherkin, on the City of London's St Mary Axe.
There has been a deluge of City skyscrapers going through planning in recent years, as the Square Mile has sought to compete with Canary Wharf in east London for financial sector tenants. Many of these are now in the early stages of construction.