YouTube stars are helping encourage young girls into engineering careers through a social media campaign run by the Institute of Engineering and Technology (IET).
Four vloggers with a cult following among girls aged nine and above have created videos exploring engineering used by popular brands, including a behind-the-scenes tour of the Harry Potter studios.
Other videos show the YouTube stars learning about the engineering behind rollercoasters at theme park Chessington World of Adventures, and the sound engineering powering a radio show.
The year-long #ISeeMore campaign is part of the IET’s Better World drive to recruit more young people into engineering, in particular addressing the sector’s gender imbalance.
“It’s #ISeeMore important than ever to show how creative and diverse engineering careers can be. The YouTube series is a way to reach young people using a popular medium, familiar to them,” said IET president Jeremy Watson.
“We know that young people don’t consume traditional media so it’s vital we tap into the right audience in the right way and keep on top of trends.”