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Morgan Sindall's consultancy arm rebrands

Business

Engineering and design firm Morgan Sindall Professional Services (MSPS) has been renamed BakerHicks.

As BakerHicks, the firm will continue to provide engineering and design work across areas including nuclear, rail and structural services.

The BakerHicks takes on the names of the forerunner to MSPS, called IDC (Integrated Design & Construction) Group. Developer and entrepreneur Howard Hicks was the IDC Group’s chairman, while John Baker was the group’s research and development director.

“Although we have always operated as a wholly independent design and engineering consultancy, our former name suggested an attachment that potentially confused our ‘independence’ story,” said BakerHicks managing director Martin Lubieniecki.

“Describing ourselves as providing professional services also did little to convey the full range of disciplines we deliver.

“With our new name and identity, we can both celebrate being an endorsed brand within the Morgan Sindall Group, but with a name that allows us to return to our roots and enable potential clients not to be distracted by an association either real or imagined.”

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