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BGA flourishes new green brand

THE BRITISH Geotechnical Association has reassessed its 'brandscape' with a new logo.

While the learned society has not disclosed the cost of the rebranding or the extent to which its design team relied on the opinions of focus groups, it is believed to have cost considerably less than the millions usually spent by major corporations.

Gone is the familiar 'lozenge'and in its place is a vibrant green 'swish' reflecting a sea-change in membership make-up following the merger of the British Geotechnical Society and the ICE Ground Board in June this year.

The logo makes its debut on the cover of this year's Ground Engineering diary booklet, which lists events in the UK geotechnical industry for 2000-2001.

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