One of Sir Alan Sugar's apprentices is joining consultant Hyder as business development manager.
Gerri Blackwood was fired from the BBC's Apprentice series in episode three following her team's dismal efforts to return a profit on £200.In the series two teams compete each week to make money and impress the grizzled boss of electronics firm Amstrad, Sir Alan Sugar. Each week the three weakest members of the losing team are grilled by their would-be employer and one is fired.Blackwood's team planned to make money by painting children's faces, but the project foundered because most children were in school. Sugar fired Blackwood for failing to find places where children and their parents would be found - she was in charge of location. In episode one she led her team to an East End street to sell pricy cafe lattes in competition with builders' caffs.At Hyder, Blackwood will lead development of the transport technology business. Before applying to compete for a place in the Apprentice, she was a transport development planner; she had also worked as a travel agent and a saleswoman for Chunnel high speed rail operator Eurostar.'Once you've been up against Sir Alan Sugar, you feel ready to approach just about anything and I feel my time on The Apprentice has been one of the most accelerated business development experiences that anyone can have,' said 33-year-old Blackwood. 'I am now looking forward to using the skills I've developed from ten years in the transport sales sector, and honed on The Apprentice, to help build Hyder's reputation and business in the ITS sector.'