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Amey targets youngsters in new road safety campaign

Amey has launched a new road safety campaign aimed at reducing accidents involving youngsters at an event at Silverstone.

The idea behind the initiative was to target the most at-risk group – 18 to 25 year olds – to address their awareness of road safety. Amey’s motivation for the scheme was in large part driven to keep its workers safe – many of whom work on the UK’s busy road network.

“Amey manages and maintains much of the UK’s road network,” said Amey chief executive Mel Ewell. “As such, road safety is a real priority for us – for our own people and for the communities we work in.”

Almost 80 young people attended the Drive for Safety event along with Ewell and road safety experts from Birmingham, Bedfordshire, Hertfordshire, Warwick and Oxfordshire.

Two thirds of the participants overrated their driving abilities but 98% came away from the event feeling they had improved.

Each completed a series of driving exercises to practise potentially life-saving manoeuvres including driving in a skid pan car, which replicates loss of control due to ice or aquaplaning, and emergency braking. The event also ran a road safety workshop and was supported by the Royal Society for the Prevention of Accidents and The Duke of Edinburgh’s Award.

“What we found from Drive for Safety is that the vast majority of young people lack of awareness of dangerous situations and are over confident in their driving ability,” said Ewell.

“Amey’s Drive for Safety has armed the participants with skills that could help prevent accidents in the first place, and also help them respond appropriately when they enter a potentially dangerous situation.”

Readers' comments (1)

  • I read the first line and expected the rest of the article to be about a scheme about school age children. Are 18-25 yr old really 'youngsters', or does this indicate the age of the editorial team?

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