Aecom is to draw up details for a £120M cable car project aimed at overhauling public transport in Cardiff.
The engineering and design firm will report back to the Cardiff Business Council this summer on the finer details of the plan.
The business-led organisation wants the cable car to transport 2,500 people per day between Cardiff Central railway station and nearby commuter town Penarth.
Additional stops would be made at Cardiff Bay, Roath Lock Studios and the Cardiff International Sports Village.
“We are appointing Aecom to do the feasibility study and they will look at how much it will cost and who might manufacture and operate it,” Cardiff Business Council chairman Nigel Roberts told NCE.
“Then we will run a competition for architects to design the structures. We want it to be iconic.”
The scheme is aimed at making Cardiff identifiable on the global stage, as well as helping local people get around.
“We are looking for a landmark project with a practical point to it,” said Roberts.
“We think this could be a transport solution, with massive benefits in cutting congestion and encouraging sustainability.
“In addition you would have phenomenal views across the sea to Devon on a good day and to the mountains behind. It would be for tourists and commuters.”
Roberts said the scheme would run at a profit from fares and sponsorship, and could attract government funding.
If all goes well, he hopes the scheme will start on site by the end of next year.