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Advert lacks originality

LETTERS

I am writing with respect to the 'Brick' advertisements which have been recently cropping up on our television screens.

Credit should be extended to the commissioners and originators of these adverts. It is very satisfying as an engineer to see the profession and industry as a whole being promoted in such a positive light, particularly as such inspiring examples of major engineering projects - such as the Millennium Stadium and 'Blinking Eye' bridge - are being used to demonstrate to the wider public what the industry is about. It almost looks sexy.

However, upon seeing this advertisement for the first time, my initial reaction was one of disappointment, as the end product seems to resemble the result of a drunken dalliance between the advertising campaigns for teaching and the army. So much so, that at the end of the advert I was half expecting to sign up for a stint with the services, rather than consider a career in the construction industry.

As image is everything within advertising, should we have expected more in the way of innovation and originality? I would be extremely curious to see what others thought.

David Lavin, david. lavin@ntlworld. com

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