IS IT a bird? Is it a plane? No, it's 'construction specialist' Jack Hammer stomping to the rescue with his super-sized power tool.
Jack is one of a new breed of non-violent action figure toys made by Fisher-Price for aspiring engineers aged three and above. He hit the shelves of British toy shops this week and has all the normal action hero characteristics - including lantern jaw and steely muscles.
But instead of toting a missile launcher or laser gun he cuts through rubble and concrete with a backpack- powered pneumatic drill to rescue people trapped underground.
Jack is part of a male dominated series of non-aggressive heroes which includes fire fighter Billy Blazes, scuba diver Gil Gripper and Rocky Canyon the mountain ranger. The first female action hero - another fire fighter called Wendy Waters - is promised for the new year.
The 150mm tall macho man sets a good example to budding young engineers and site staff by wearing a full complement of personal safety equipment - except for ear defenders. One can only assume that he is using those nasty little yellow spongy ones, or that Health & Safety laws in toy world have some catching up to do.