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100th project signs up for ‘This is Civil Engineering’ promotional campaign

An ICE initiative to raise awareness of civil engineering reached a major milestone recently when the Northern Inner Distribution Road in the Somerset became the 100th project to join.

The ICE launched the “This Is Civil Engineering” campaign in 2012 to demonstrate the contribution of its members to society.
Projects display large banners to help the public make the link between work on site and the positive impact it will have.

These banners also include a website address where people can learn more about what civil engineers do.

Notable projects such as the rail repair works at Dawlish and the Forth Replacement Crossing have featured in the campaign so far.

The 1.6km Northern Inner Distributor Road scheme between east and west Taunton will consist of 1.6km of new carriageway.

It will involve building a new bridge over the River Tone and the Bridgwater & Taunton Canal, the replacement of an old railway bridge and the renewal of an existing footway/cycle bridge.

The scheme is due for completion in early 2015.

ICE President Geoff French said on his recent visit to the South West: “‘This is Civil Engineering’ promotes the contribution of civil engineering to society simply, but effectively, and we are proud to be displaying the banner at so many prominent sites across the country.

“The campaign is helping us to highlight both the variety and the importance of civil engineering to the general public.

“It was a pleasure to see the work going on at the Northern Inner Distributor Road scheme and meet many of the people working there. The scheme will provide a vital new link in Taunton.”

  • To join the “This is Civil Engineering” initiative and display the banners on your projects and schemes find out more at: www.ice.org.uk/what-is-civil-engineering/this-is-civil-engineering

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