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. . . as Sunday Times helps ETB raise profile

ICE news

THE ENGINEERING & Technology Board (ETB) is to sponsor three supplements in the Sunday Times in a bid to raise the engineering profession's public profile.

The supplements will highlight the work of engineers in creating the built environment.

They are expected to reach a readership of 3.2M.

Improving public awareness and appreciation of engineers came out as a top priority among ICE members in recent membership surveys.

'We want people to say: 'Oh, I didn't know that', ' said ETB senior campaigns officer Helen Rix.

The fi st supplement comes out on 23 January and will highlight engineering's role in realising six of the world's most dramatic bridges.

France's Millau Viaduct, designed by civil engineer Michel Virlogeux with architect Norman Foster (NCE 16 December 2004), will be one of the structures featured.

Also included will be articles on how engineers regenerate run down areas.

Transport and energy will be the themes of the other two supplements, which will be published in July this year and January 2006 respectively.

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